In February of 2022, Happy Money was ready to relaunch and transition the company from 'Payoff' to 'Happy Money' as the main consumer-facing brand. I led the internal creative team to create guides, tools, and resources to help the company make a successful external marketing transition. This new approach to the brand embraced Happy Money's emotive and colorful personality, contributing to positive growth in brand momentum, ad salience, and overall persuasion.