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Happy Money—
Fund Your Happy,
2022-2023
Creative Direction
Brand Strategy
Brand Design
An expansive brand platform built to highlight all the ways HM can turn money into a tool for happiness. The goal of the campaign was to drive brand awareness of Happy Money as a way for people to fund their financial goals and desires with the help of a personal loan. The development of this campaign was led by R/GA and the HM Creative Team did the final execution of art direction and visual design.
Credits